This story in The New York Times, “How Peloton became a billion-dollar company in a pandemic,” is fascinating to me. It’s a story of big risk, but a huge success. The timing was serendipitous. When most of the world went into quarantine, vans delivering Peloton bikes were noticeably on the move. When people were forced to find different alternatives to working out, outside of group classes and fitness clubs, working out at home kicked into overdrive! Peloton was in the driver’s seat making the most of that opportunity.
Already established and diversifying, Peloton was in a position to deliver and kept up with demand. Listen to or read the full article here: https://apple.news/AzLCViF-4RXaihBYqJhDWow
So, after learning that Peloton added pilates to their repertoire, I wanted to check it out.
Here’s what I learned:
Like with everything Peloton, the production value is amazing. The lighting, sound, and music are perfect. The Pilates was what you would see at any other Pilates mat class. I did the advanced 45 min class with Hannah Corbin. She did a great job of breaking down advanced exercises to accommodate all body types. What you can’t beat are their offerings. They have all levels and varying durations of Pilates-based classes. The content is endless. I was amazed at all the variety.
It will be interesting to see what happens to the fitness industry after the pandemic. Will there be a need for fitness clubs and live group classes when you can have access to the same caliber workouts online from the comforts of your own home? This is ultimately what John and Jill were aiming for. Big names like SoulCycle, The Mirror, and other online fitness platforms are also starting to diversify, offering their clients more options for at-home workouts.